Rich Pins November 29 2013

I love Pinterest, especially since the virtual hording doesn't clutter anything tangible in my life. It seems I'm not alone. Most girls plan their entire weddings through Pinterest, even without being engaged, or do all of their shopping through the site. So it would seem like the most logical social media outlet to use. Except, since it's so new, it is still confusing.

Some of the pins are really professional looking with the business name, logo, price, sale, or whatever other special entity they've added. I want one of those! So you set up a business account and try to create a persona of your target market. What do they like, what do they shop for, what are their values, what are they looking for, etc. Now that you have your fake person in place, you pin your products, but they just look like normal pins.

So you stumble upon an article to getting these fancy 'rich pins'. The idea of them is AMAZING! However, the text to get them is the most confusing thing I've ever read. It may as well have been written in Latin. A dead language, because nobody speaks this. Let alone reads it, except for uber intellectuals, like scientists.

While waiting for my rich pins to appear, I just sit back and watch as my products get repinned. I always feel like Jimmy Fallon's interns having a Twitter competition with a celebrity. You will never win. I'm excited that I have 3 repins, where my competitors have 300. I'm excited to have 50 followers, they have 50,000. I'm excited to have 5 likes, theirs are infinite.

This goes beyond being a small fish in a big pond. It's like being a dandelion seed in the world. Only relevant to your local area, and only then, just barely. Time to buckle down and try some new local ways to get the word out. We need some reliable friends or references. They seem to be what the sites want after high site traffic.