For Starters November 22 2013

I recently graduated from college with the intent of being a fashion designer of a large firm. After working in New York City and working for a designer, I realized that large corporations were not for me. Besides the drama and backstabbing that typically goes with any corporate job, it takes 10-15 years to be a head designer for any label (or someone has to die) and I don't have the patience for that.

So I moved back home to Iowa with cleaner air and a slower-paced environment. Originally intending to do a couture line of silks, the market called for more of a country or rustic wedding taste. So in the words of George Strait to Taylor Swift, "Give the people what they want!" Which brings us to our line of weddings done solely in camouflage (or at least with the theme of camo).

Sometimes I wish that it was back in the 80's or early 90's when I was starting this company. No digital age. No trying to find the same thing but cheaper. No having to be on all the social outlets and constantly updating them. Just a simpler time, where you go store to store with your collection, encouraging buyers to take a chance. Oh well- welcome world wide web and all that you entail!

My intent for this blog is to be a place to create a dialogue with other new entrepreneurs that can relate to the daily struggles of running a business and maybe we can all have a laugh together.